More booked jobs, without the chasing.
We build your landing page free, then put AI to work capturing every lead and booking it straight into your diary. £49 a month to run it. Need a bigger site? We scope and quote it on a call — add the lead engine when you're ready.
“Most agencies sell you a website and wish you luck. We sell you booked calls.”
Booking enquiries started coming in within days of launch. Clients book themselves — no more WhatsApp back-and-forth.
Web design & software · Morganstown, Cardiff




MCC Travel
Every lead you're losing.
The work is out there. It's slipping through four gaps most small businesses never see.
Missed calls
Every unanswered call is a job ringing the next firm on the list.
No online booking
Enquiries after 5pm wait until morning. Half never come back.
Slow replies
Leads go cold in hours. First to answer wins the work.
Thin on reviews
Invisible on Google when customers go looking.
The website's free. This is the bit that gets you booked.
The site is the front door. The AI lead engine is what answers it — capturing enquiries, booking them and chasing the quiet ones while you're on the tools. You can see both running in our client case studies.
AI Booking Chat
Captures and books leads on your site, 24/7.
AI Phone Agent
Answers your calls and makes booking calls, around the clock.
Reputation
Wins Google reviews from happy customers — more inbound.
Recover
Chases stalled quotes and quiet leads until they book.
AI Social
Posts on-brand content for you, every week — so you stay visible and the leads keep coming.
Free diagnosis
We show you how many leads you're losing, and where. Free, in 48 hours.
We build the site, free
A fast, proper site. Live in days.
Live + £49/mo
We host it, secure it, back it up and keep it updated.
Switch on the lead engine
Add the AI that captures, books and chases — as you grow.
We use this engine to book our own calls.
The people who actually use it.
Booking enquiries started coming in within days of launch. The booking integration means clients book themselves — no more WhatsApp back-and-forth.
The new site finally feels like us. It looks professional, it is easier for clients to use, and it actually reflects the quality of the grooming experience we offer.
We don't just build sites. We build the software behind them.
Booking platforms, compliance tools, internal systems — full custom software, designed, built and run in-house.
See what we build →The person who builds it is the person who answers the phone.

I'm Garth Adams. I build websites and software from Morganstown, Cardiff.
That includes Bookd — a booking platform taking real bookings for real businesses — and a workforce-compliance system running inside the Involve Group. The same hands that build your site build the software behind it.
No account managers, no juniors, no offshore team. When you message Studio 72, I read it. Usually within the hour, Cardiff office hours.
Simple from day one.
Free website. £49 a month to run it. Add the lead engine only when you want to grow.
We design and build your site.
Hosting, security, updates, a real person to ask.
They capture and book leads for you — only if you want them.
Questions, answered straight.
Still weighing it up? We wrote the honest version of the three things Cardiff owners ask us most: what £500 buys you versus £5,000, how to choose a web designer in Cardiff and whether to go freelance or agency.
Yes. We design and build the site for nothing. You pay £49 a month to keep it live.
Let's get you booked.
Free site, £49/mo to run it, and an AI engine that fills your diary. Start with a 20-minute call.